Vision
Advance UB's mission of excellence in research, teaching and service through the provision of high quality information resources and technology.

Motto
UBit - Advancing UB's academic excellence

Mission
To achieve this vision, our people must be leaders and technical innovators, continuously gauging their work against customer needs, expectations and wants as well as higher education and industry trends. We fulfill an essential role by working as a high performance organization in partnership with the university community to apply information technology to meet their goals.

Values
Customer-centric Service, Relationship Building & Teamwork, Partnerships, Accountability, Staff Diversity, Service Excellence.